Digital content distribution media rarely innovate primarily because they are benefited with their classic business model. An example of this is the controversial copyright laws, which some states have reformulated (under pressure from copyright management entities) to protect the interests of an industry that does not seem to understand the nature of the internet. The result is a series of tensions where the interests of traditional industry collide with the right to information and access to culture. As a reflection of this malaise in the last decades numerous “free software”, “open source” or “copyleft” movements have emerged.
All of them use copyright as a means to subvert the restrictions traditionally imposed by the copyright industry on the distribution and development of knowledge.
The recent irruption of blockchain technology gives many possibilities for the registration and distribution of intellectual property without intermediaries. The power of attorney along with the decentralized distribution of digital P2P content articulate a new paradigm shift in the era of digital culture.
This paper focuses on how Creativechain uses blockchain technology and smart contracts to challenge the centralized power of traditional copyright management entities systems. It offers a public and transparent alternative of intellectual property registration and an innovative ecosystem in the field of peer-to-peer content distribution that frees creators from the centralized intermediation power of traditional digital content industries.
Creativechain is a decentralized platform for the registration and distribution of content that certifies the authorship and license of any work or creation making them indelible.
A tool for the empowerment of artists and all kinds of creative people who produce, share and distribute digital content.
The platform applies the power of attorney of the revolutionary Blockchain technology in the process of registering content to create incorruptible time stamps that certify the intellectual property of any digital work.
Creativechain incorporates all the advantages derived from the innovation of crypto coins. In this way, without the need to use bank accounts, purchases, micropayments or donations can be made to the authors of the registered contents.
For the platform, creative chains are the ability of art and culture to interweave any kind of intellectual creation. When it is decided to use a copyleft licensed image to complete a new work of art, an invisible link is created that unites these two works forever.
In that sense, the platform has been designed to strengthen the relationships that are generated in the processes of collective creation, therefore, any payment or donation can be chained to reward with a percentage to all the authors that are aligned in a creative chain.When someone makes a payment to a work, a percentage is distributed to the entire chain of works that follow. In this way the payment or donation is extended in an “automagic” way to all the derivative works that have participated giving away part of its content.If the innovative blockchain technology is used in Bitcoin to certify monetary transactions, in Creativechain it is used to certify content registrations (distribution licenses, smart contracts, metadata or files). This technological adaptation makes it possible for the first time in history to create a content distribution system that is decentralized, public, transparent, traceable, incorruptible and free code.
Creativechain is a bet for the public benefit of free culture and common creation as a collaborative method of growing and guaranteeing the right to culture.